Key to building a successful web site plans. Author Stephen Covey's words, you "begin with the end in mind." Should be

1. Define the purpose

What is the purpose of the site? It provides a professional appearance? Signal for the user to make calls? Sell products or services online? A tool to save time?

It clearly state in writing the goals of the web site is essential. Direction is clear goals which ultimately provide better results. So, start with the end in mind. Do you want your website to accomplish and why?

2. Define your target market

In order for an effective site to your customers know it is important to design. Who is your target market? What are their demographic characteristics? Male or female? Age bracket?

From there, you can dig deeper. What are their buying habits? What magazines do they read? What they do for fun? They play golf? Increase the Answering these questions will help site geared to your audience and meet their expectations. It also shows you imagine that the audience will have to choose.

3. Choose a domain name

A shorter name is better than a long one

If possible, use keywords in your domain name. (Keyword terms that people search for on Google, you can use.)

A geographic keyword like "PortlandPeaches.com", consider using

Avoid trademarked names.

Avoid the combination of words that end "talbotttools.com", which will likely misspelled the same kind of start with the letter.

4. Cost justification

What a two-year period the average dollar value of a customer? (Average customer per year x 2 years x number of sales per dollar sales.)

You can determine this by calculating how many new customers to the site pay for itself in order to generate needed. (Total site cost divided by the number calculated above.)

5. Size up the competition

Your competitor's sites look like? You should keep in mind during the design phase so that your site stand out from the crowd, yet can be appropriate for your industry.

6. Decide on a style

Take a look at other sites and list three to five that you like and why the expansion. Also at least three that you like and find why do not list.

This will help you during the design phase to determine what to shoot for. You do not re-invent the wheel. At the same time, due to copyright law, without your written permission to copy or reuse someone else can work.

7. Type the text content

Courseware is an important step in the process of writing. You write the content yourself can save a good deal of time and money. After all, you know your business better than anyone else. Text material should break down by category. Those categories is the button to your site.

Text massage, getting it finally designing the site designer to know how the amount of text to be included on each page will allow you to adjust before.

8. Flow chart

Text to create a flow chart for the entire site content for use, for each page content and show how the pages relate to each other. The road map or blueprint to be during the design process will follow.

9. Imagine Select

High quality pictures and imagination is important. Pictures or images that are blurry or pixelated reflect poorly on your organization. Quality lifestyle fantasy that is appealing to your target market use. Appropriate for your site are related to lifestyle imagery and more positive psychological effect will help the user.

iStockphoto.com lifestyle photography and a good source of useful pictures. To do this follow copyright law without your written permission and access is important not imagine. When using images from iStockPhoto, a royalty-free license, including allowing the use of the image are provided.

10. Decide who will maintain the site.

It has to start, will be on maintaining the site is important to decide. Blogs can be designed for ease of maintenance, that is a goal in the beginning. Custom made in Adobe Dreamweaver sites usually maintained by web designers. The sites of WordPress as a Content Management System (CMS) use can be made.

WordPress sites a template or "theme" is created by using a standard Web browser with minimal training can be maintained through. No additional software is required. The down side to using a CMS that by using a template, your site ended up looking like nothing else can.

11. Select a designer

This can be! If you are relatively web-savvy to deal with on your own design stage want the WordPress content management system is a good choice. Also, at this point you may want to consider hiring a web designer is. If you do, everything you've done so far will save you money. And, you have a clear direction to follow the designer's will, made in a positive outcome.

12. Choose a hosting company

Go Daddy or choose a reputable company like Bluehost. I have found them to be cheap in price and they have great 24-hour technical support. Go Daddy-based sites for Dreamweaver is great, has better support for the Bluehost WordPress sites.

The value of choosing a hosting company, phone technical support should include the criteria (versus only online chat) and you WordPress, a hosting company that supports it are going to use the. WordPress supports how well a company is an indication whether or not they "one click" WordPress installation.

13. Construction site

Execute plans and build the site. With the ease of navigation is a key factor in creating a successful site. Navigation buttons have a consistent look, intuitively get the title, and each page must be located in one place.

14. SEO

You about "getting noticed" search engine optimization (SEO), which is a topic all on it's own without talking about can not talk. In general, Google, Yahoo and search engines like Bing, using an algorithm to evaluate the relevance to users of our site. They rate your site accordingly.

Google is by far the leading search engine company. To see, to consider your site in organic search so that you are rated highly, as above and opposed to paid advertisements on the side of each page is configured.

By adding keywords to your pages can start. The words that in order to type in a Google you can find. Both geographic keywords and choose relevant keywords for your content.

Conclusion

By following the principles outlined above, a site that caters to your goals, will be able to build easy to navigate, compelling imagery has exceeded the expectations of your audience, and sets you apart from your competition is.






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